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How Cost Segregation Can Maximize Cash Flow for Property Owners with Joel Grushkin

Are you a small business owner, or building owner looking to mitigate taxes and boost cash flow? Ken New and Joel Grushkin dive into the intricacies of cost segregation—a powerful tax planning tool for commercial real estate depreciation. Joel, with 40 years of executive experience and Regional Director of Cost Segregation Initiatives, shares his wealth of knowledge on optimizing tax savings for property developers, owners, and investors. Whether you’re acquiring new property or have been utilizing straight-line depreciation, this episode is rich in strategic insights catering to business and property owners, aiming for effective tax mitigation.

Ken and Joel discuss: 

  • The basics of cost segregation and its impact on commercial real estate depreciation
  • The benefits of accelerated depreciation for business owners, including immediate cash flow improvement
  • The partnership between Joel’s firm and CPAs and how cost segregation studies can significantly reduce tax liabilities
  • Tips on navigating potential IRS audits and the long-term advantages of cost segregation, even upon selling the property
  • And more



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At its core, cost remediation will save you money over time that you wouldn't have otherwise saved for the same services or better.

Joel GrushkinManaging Director-Cost Segregation Initiatives


Our Speakers

The Pinnacle team’s primary objective is to provide holistic financial strategies. Our ultimate vision is to educate clients about their own personal financial challenges and potential solutions regarding complex financial issues.

Managing Director-Cost Segregation Initiatives

Joel Grushkin

Joel Grushkin is the Regional Director of Cost Segregation Initiatives. With 40 years of executive experience, his background includes eleven years with Arthur Young & Company (now Ernst & Young) as a Principal and director of the firm’s Management Services Practice. He was also a member of AY’s National Real Estate Industry Specialty Practice Group. His cost segregation experience has encompassed studies for developers and owners of commercial real estate, including but not limited to office buildings, shopping centers, manufacturing and distribution centers, specialty medical facilities, automotive dealerships, hotels, restaurants, financial institutions, multi-family residential and senior living.

Financial Advisor

Ken New

Ken New brings more than 25 years of financial industry experience and expertise. Ken began his financial career as a manager at John Hancock in 1991. Today Ken is the founder & owner of Pinnacle Financial Wealth Management, a private financial firm dedicated to providing holistic financial management and proactive tax strategies to high net-worth individuals, CPA’s, fellow advisors, and attorneys. He has such a unique and wide range of expertise in the financial industry that he is a member of the prestigious Million Dollar Round Table and a past officer of the National Association of Insurance and Financial Planners. As a team based consultant, Ken collaborates with both local and national experts within an exclusive Virtual Family Office model to provide a holistic approach to full financial planning. Ken’s dedication to full financial planning allows him to provide more value and increases client satisfaction. Ken is dedicated to discovering options for income and retirement planning with a definitive strategy to reduce taxes. Ken New is the host of the Proactive Tax Strategies Podcast where he showcases many unique tax mitigation strategies and retirement topics.

Are you a small business owner, or building owner looking to mitigate taxes and boost cash flow?

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1351 N Courtenay Pkwy.
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