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The Power of Premium Financing With Darren Sugiyama

Many affluent professionals and business owners need to catch up to the traditional wealth threshold for certain strategic tools.

One such tool, premium-financed life insurance, remains underutilized and often misunderstood.

In this episode, Ken New speaks with the Founder of Lionsmark Capital Darren Sugiyama. Together, they delve into the intricacies of premium-financed life insurance and its role in retirement and estate planning. By drawing parallels with familiar concepts like mortgages, Darren breaks down how high-income earners can leverage life insurance to their advantage, even if they don’t meet the conventional wealth benchmarks. The discussion provides clarity on the benefits of the death benefit, the tax efficiencies to be gained, and the strategic incorporation of life insurance into one’s retirement plan so you can optimize your financial strategies using premium financing.

Darren Sugiyama discusses:

  • Premium financing and its role in tax strategies
  • The significance of the death benefit in financial planning
  • Traditional IRAs, Roth IRAs, and cash-value life insurance policies
  • Working with CPAs
  • And more


  • 2024 Premium Financed Life Insurance: The Key To Effective Estate Tax Planning
  • How I Built A $37 Million Insurance Agency In Less Than 7 Years
  • The Takeo Effect: How A Billionaire Samurai Warrior Saved My Life

Other ways to listen

Using premium finance life insurance for folks like that, leverage it, really turbo charges gains because they're using the bank's capital to inject more premium into these policies.

Darren SugiyamaFounder & CEO - Lionsmark Capital


Our Speakers

The Pinnacle team’s primary objective is to provide holistic financial strategies. Our ultimate vision is to educate clients about their own personal financial challenges and potential solutions regarding complex financial issues.

Founder & CEO - Lionsmark Capital

Darren Sugiyama

Darren Sugiyama is the founder of several businesses starting with his employee benefits firm, Apex, which he started in 2003.

In 2010, Darren and his wife Emilia launched Pacific Bay Insurance Group, garnering the Colonial Life Agency Of The Year Award in their second year. Expanding his business portfolio, he founded DaVinci, which played a substantial role in selling life insurance policies in Orange County.

In 2016, Darren established Lionsmark Capital, emerging as a prominent premium financing intermediary firm in the life insurance industry. Lionsmark offers distinctive lending options and proprietary 8-figure life insurance solutions to affluent clients across the nation.

Recognized as an 11-time internationally acclaimed author, motivational speaker, business coach, and mentor, Darren shares his unconventional business-building methods through live and virtual events and private coaching sessions.

Financial Advisor

Ken New

Ken New is committed to helping retirees and pre-retirees understand financial strategy. Since 1997, he has spent time discovering options for income planning with a definitive strategy to reduce taxes. Ken explains options for growth to clients that will raise the probability that they will not outlive their income. He has such a unique and wide range of expertise in the financial industry that he is a member of the prestigious Million Dollar Round Table and a past officer of the National Association of Insurance and Financial Planners. Ken is a resident of Viera, Florida and is happily married to his wife, Linda. He enjoys spending time with his wife, daughter, Lindsey and granddaughter, Adalyn.

Unlock the power of premium-financed life insurance to supercharge your financial strategy and secure your future.

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