Skip to main content

Summer storms and flash floods aren’t just wet—they’re expensive. The typical U.S. homeowner may be hit with tens of thousands of dollars in damage without realizing their vulnerability. Shockingly, only 6% of U.S. households buy flood insurance, even though floodwater isn’t covered by standard homeowners’ insurance (1).  

Consider the following question: What would just a few inches of water cost you? 

Why Most People Are Unprotected 

  • Standard homeowners’ insurance doesn’t include flood damage—it covers wind and fire only (2). 
  • Floods also occur outside designated high-risk areas, accounting for about 25% of flood claims (3). 
  • Despite an average annual cost of $939, only about 3% of households carry NFIP flood coverage (4). 

Everyday Ways to Help Protect Your Home & Finances 

Here are practical, cost-effective considerations for most homeowners:

1. Consider getting flood insurance 

  • NFIP policies generally cost $500–$1,000/year, depending on location and flood risk (4). 

2. Clean and maintain gutters & drainage 

  • Ensuring clear gutters helps direct water away from your foundation. 

3. Seal foundation cracks 

  • Small cracks can let in costly water—seal them with hydraulic cement or caulk. 

4. Install a sump pump and backwater valve 

  • These systems help prevent basement flooding or sewage backup during storms. 

5. Elevate utilities and valuables 

  • Moving HVAC units, appliances, and electronics above ground reduces flood damage risk. 

6. Landscape smartly 

  • Grading your yard to slope away from your home and installing French drains can limit water intrusion. 

7. Keep sandbags and prepare emergency kits 

  • Sandbags and a ready “go‑bag” can be critical when flooding begins.

Advanced Concepts for Learning 

Educational nuggets—not immediate action items: 

  • Parametric insurance pays out based on events (e.g., rainfall totals), not damage assessments. 
  • Catastrophe bonds help insurers cover major disaster costs—but aren’t products individuals buy. 

Questions to consider: 

  • How would your finances hold up today if even a minor flood occurred? 
  • Could a sump pump or drainage fix save you money? 
  • Is a $500–$1,000 annual insurance cost worth avoiding possible $30,000+ repairs? 

Remember 

Floods aren’t just rainy weather—they’re financial threats. A modest investment in flood insurance, drainage, sealing cracks, and elevating essentials can significantly reduce both damage and cost. 

Sources: 


 (1) Nadkarni, Sidhartha. “Insurance Is Failing Hurricane Survivors: ‘People Thought They Were Covered.’” The Guardian, 12 Oct. 2024, https://www.theguardian.com/us-news/2024/oct/12/flood-insurance-hurricane-milton-helene

(2) Ho, Sally. “What Flood Insurance Does and Does Not Cover.” AP News, 9 July 2025, https://apnews.com/article/82c394257199e74c235df7e9b2ab1ce9

(3) Gill, Kristine. “It’s Supposed to Be a Wet Summer: How to Tell If Your Home Is at Risk for Flooding.” Better Homes & Gardens, 27 June 2024, https://www.bhg.com/protect-home-from-flooding-8663246

(4) “Facts + Statistics: Flood Insurance.” Insurance Information Institute, Jan. 2025, https://www.iii.org/article/facts-statistics-flood-insurance

(5) “How to Prepare for an Emergency.” Kiplinger, 9 July 2025, https://www.kiplinger.com/article/saving/t065-c001-s001-how-to-prepare-for-an-emergency.html

 

Insurance product guarantees are backed by the financial strength and claims-paying ability of the issuing company. Product and feature availability may vary by state.

Pinnacle Financial

The Pinnacle team’s primary objective is to provide holistic financial strategies. Our ultimate vision is to educate clients about their own personal financial challenges and potential solutions regarding complex financial issues.

Close Menu

Get In Touch

P: (321) 454-3623
Monday-Friday 9AM-5PM

Office Address

1351 N Courtenay Pkwy.
Suite BB
Merritt Island, FL 32953

Call Now Button